Welcome to the world of luxury and elegance at How Beige! Founded by Payal & Ashima, lifelong friends bonded by a shared vision of creating beautiful living spaces that reflect timeless style and Indian heritage.

Our journey began 21 years ago, when we crossed paths while working for the same organization. From the moment we met, our bond has only grown stronger, fueled by mutual appreciation and respect for each other's presence. As fellow Scorpios, we share a deep connection and unwavering support, always just a call away no matter the distance. Our friendship is a treasure we continue to nurture and cherish, promising many more years of laughter, love, and shared dreams.

At How Beige, we are more than just business partners; we are kindred spirits united by our passion for creating exquisite living spaces. Together, we take pride in maintaining beautiful homes and meticulously caring for every detail of our living environment. From selecting premium home linens that reflect our taste and style to sharing ideas and inspiring each other every day, our collaboration knows no bounds.

From minimalistic elegance to bold designs, our journey is a continuous exploration of creativity and innovation. We celebrate Indian culture in our living spaces, infusing each design with elements of our rich heritage. As advocates for sustainability and community empowerment, we proudly support local artisans, contributing to the local economy and preserving traditional craftsmanship.

Our mission at How Beige is to make luxury accessible to all while prioritizing organic and sustainable practices. Through our brand, we aim to showcase the richness of Indian culture and heritage, making it globally recognized and celebrated.

Thank you for joining us on this extraordinary journey. Together, let's transform your living space into a sanctuary of luxury, comfort, and timeless beauty.

With warm regards,
Payal & Ashima